Bev and Graham Sheil Retiring after 48 years in Optical, Business to Restructure Operations Focusing on Vision Technology Products

After nearly 50 years of operating European Eyewear, Graham and Bev Sheil have chosen to retire from working life. This decision has not come lightly, but they feel that now is the time for them to settle back and enjoy the fruits of their labours. As a result, Brett and Leanne Sheil will be taking over control of the business, and will be restructuring operations to phase out their eyewear division and focus solely on magnifier and VTP offerings. The handover of the business and subsequent changes will begin immediately and is planned to be completed by September 2020.


Graham and Bev founded European Eyewear in 1972, and since then established a strong ongoing relationship with Eschenbach Optik of Germany that continues to this day. Through this relationship, European Eyewear has become Australia's biggest supplier of quality magnifiers, as well as a major supplier of eyewear. While they are sad to be stepping back, Graham and Bev are proud of what the business has achieved and they  are confident that Brett and Leanne will continue to drive the business forward into the future. 


The decision to phase out eyewear and focus on magnifiers and other VTP products has been made to allow the business to provide higher levels of support to its customers. Divesting the eyewear division will allow them to be more agile in meeting the needs of their customers, and adapt to the changing needs of today's world. As a part of this, there are some excellent bundles of the existing eyewear range available at heavily discounted prices.


For further information, please contact European eyewear on 03 8756 0900, via email at enquiries@europeaneyewear.com.au, or on Facebook.
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